PRESS RELEASE For Immediate Release
October 27, 2023

Kokua for Maui – Shop & Show Aloha: A Collective Effort to Support Maui

In the spirit of aloha and unity, Hawaii’s four mayors have jointly launched November as “Kokua for Maui – Shop & Show Aloha” Month. This collaborative effort, led by the County of Maui in partnership with the State of Hawaiʻi, City and County of Honolulu, County of Hawaiʻi, County of Kauaʻi, and various community partners; aims to provide essential support for Maui’s people and businesses as they continue to recover from the devastating August wildfires.

County of Maui Mayor Richard Bissen shared, “Maui’s people and businesses have demonstrated incredible resilience during these trying times, and ‘Kokua for Maui – Shop & Show Aloha’ is dedicated to bolstering their efforts while revitalizing the island’s economy.”

This initiative will feature a series of events and activities throughout November, including the following, with more events to be announced shortly:

10th Annual Hawaiian Airlines Made in Maui Festival (Nov. 3-4): Presented by the Maui Chamber of Commerce and supported by the County of Maui Mayor’s Office of Economic Development, this festival celebrates locally made products, stimulating the island’s economy.

22nd Annual Native Hawaiian Convention (Nov. 14-17): The Council for Native Hawaiian Advancement (CNHA) made a conscious decision to move their convention to Maui; an event that features discussions on culture, economic development, education, with a focus on Maui’s history and future.

Hawai‘i Food & Wine Festival (Nov. 18): In partnership with the Hawaii Tourism Authority, this gourmet event at Humble Market Kitchin by Roy Yamaguchi and Wailea Beach Resort will contribute to Maui’s recovery.

Kokua for Maui at the Hilo Farmers Market (Nov. 18): Maui small businesses will be hosted by the County of Hawaiʻi and the Hilo Farmers Market, offering a touch of Maui on Hawaiʻi Island.

Kokua for Maui at the Neal Blaisdell Center (Nov. 19): This collaborative event with the City and County of Honolulu and community partners features Maui-based vendors and their products.

Kokua for Maui in Waikiki (Nov. 20-21): Bringing Maui’s entrepreneurs to showcase their products, art, and more; allowing visitors to support and show aloha for Maui and its businesses.

The website also includes a directory of local businesses you can support.

Hawai‘i State Lieutenant Governor Sylvia Luke underscored the importance of supporting local businesses and families, saying, “November is typically the month for giving, and we all know someone affected by the Maui wildfires. Our islands might be separated by ocean, but we’re one island state. When one island hurts, we all feel it. We keep hearing from people, how we can help? One way to make a real difference for small businesses and local families is to keep supporting local.”

For more information and updates on “Kokua for Maui – Shop & Show Aloha,” please visit

About is an online directory created by the County of Maui Office of Economic Development to celebrate and support the diverse businesses, products, services, and activities that make “Maui Nui” no ka oi. Serving as a vital resource for both businesses and consumers alike, it plays a pivotal role in nurturing a strong, interconnected community.

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